As a working professional and teacher I know many of Neil’s topics are hard for creative people to hear about but so very important to running a successful business. He tackles the toughest issues – pricing, selling, copyright, even project management – and writes with clarity and purpose that will make this book a valuable guide. Whether you have been in business two minutes or twenty years, you will find valuable nuts and bolts information and insights in this book.
Author, 4th Edition Photographer’s Guide to Marketing and Self-Promotion
Neil’s book is an important one, and a must-read for every and any designer who is interested in pursuing a career as a freelancer. It is jam-packed with insight, advice, lessons learned and inspiration. I only wish this book was available when I was starting my career.
President, Design, Sterling Brands, Chair, Masters in Branding, School of Visual Arts
Now is the best time to be a freelancer. But to be successful you have to know the business part. This book will give you a strong foundation to get started from a very important perspective: someone who’s been there. Learn from the experiences of a professional.
Founder of Marketing-Mentor.com and author of The Creative Professional’s Guide to Money
Any web designer will benefit immensely from the wit, wisdom and business acumen shared by Neil Tortorella in Starting Your Career as a Freelance Web Designer. It deserves a valued place in the design library of any aspiring industry professional.
Engineer of Creative Identity for Jeff Fisher LogoMotives
Author, The Savvy Designer’s Guide to Success” and “Identity Crisis!
Tortorella, an award-winning graphic designer with more than 30 years of freelance experience, has done his best to create the essential business manual for the freelance web designer. This is not a book about how to design websites; it is about managing the financial, legal, and business realities of being a freelance web designer. Tortorella effectively explains the “rules” of this career in an accessible and readable format. Part One deals with the fundamentals of being a freelancer, including analyzing one’s abilities and talents, formulating a business plan, understanding taxes and insurance, and finding trusted business advisers. In Part Two, Tortorella discusses the necessary proficiencies of the portfolio, proposals, project management, and marketing. Tips designed to inform and protect the novice are noted throughout.
VERDICT: Highly recommended. Tortorella’s contribution is the nuts-and-bolts handbook for success in the field of freelance web design and will find a ready audience with the fledgling right-brain designer or the college student considering web design as a career.
George Fox Univ. Lib., Newberg, OR
It is a comprehensive guide full of practical advice for running a freelance web company. Included are very clearly communicated details you just don’t learn in art school. Subjects such as accounting, insurance, taxes, billing rates, legalities, and marketing are addressed.
Read the full review here.